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	<title>Heather Torres - Brand Dots</title>
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	<description>Marketing Ideas, Creations, and Inspirations</description>
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		<title>Heather Torres - Brand Dots</title>
		<link>http://branddots.wordpress.com</link>
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		<title>Develop Motivation to Learn: Play!</title>
		<link>http://branddots.wordpress.com/2011/10/26/develop-motivation-to-learn-play/</link>
		<comments>http://branddots.wordpress.com/2011/10/26/develop-motivation-to-learn-play/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 03:30:16 +0000</pubDate>
		<dc:creator>Heather Torres</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[play]]></category>

		<guid isPermaLink="false">http://branddots.wordpress.com/?p=1122</guid>
		<description><![CDATA[Newsweek&#8217;s article, America’s Creativity Crisis, discusses a study that proved scores that measure creativity have been declining over the last 20 years, especially in young people. This is unfortunate news considering how important creativity is to business.  A matter of fact, Fast Company published results from their own study, which polled 1,500 CEOs.  The study [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branddots.wordpress.com&amp;blog=7395907&amp;post=1122&amp;subd=branddots&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>5 Things I Learned About Marketing From My Kids</title>
		<link>http://branddots.wordpress.com/2011/10/10/5-things-i-learned-about-marketing-from-my-kids/</link>
		<comments>http://branddots.wordpress.com/2011/10/10/5-things-i-learned-about-marketing-from-my-kids/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 02:52:55 +0000</pubDate>
		<dc:creator>Heather Torres</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[Kids]]></category>
		<category><![CDATA[Learned]]></category>
		<category><![CDATA[Lessons]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[patience]]></category>

		<guid isPermaLink="false">http://branddots.wordpress.com/?p=941</guid>
		<description><![CDATA[Three years ago, I became a mommy when I gave birth to my spunky little guy, Elias.  Since then, I&#8217;ve added one more child (Isaak) to the mix and redirected my career focus, by walking away from a competitive corporate marketing position to start teaching a variety of marketing classes at an entertainment business university.  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branddots.wordpress.com&amp;blog=7395907&amp;post=941&amp;subd=branddots&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Museum of Me Creates Social Media Magic</title>
		<link>http://branddots.wordpress.com/2011/10/06/the-museum-of-me-creates-social-media-magic/</link>
		<comments>http://branddots.wordpress.com/2011/10/06/the-museum-of-me-creates-social-media-magic/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 03:29:45 +0000</pubDate>
		<dc:creator>Heather Torres</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Museum of Me]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Takagi Masakatsu]]></category>

		<guid isPermaLink="false">http://branddots.wordpress.com/?p=921</guid>
		<description><![CDATA[As an avid marketer and museum lover, I was blown away by the creativity behind Intel&#8217;s The Museum of Me.  There&#8217;s nothing more amusing than seeing an exhibit of your social life presented in an audio/visual format. It&#8217;s no secret that we are our own biggest fans. Intel takes this into consideration by pulling together [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branddots.wordpress.com&amp;blog=7395907&amp;post=921&amp;subd=branddots&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Museum of Me 1</media:title>
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			<media:title type="html">Museum of Me 2</media:title>
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		<media:content url="http://branddots.files.wordpress.com/2011/10/picture-4.png?w=300" medium="image">
			<media:title type="html">Museum of Me 3</media:title>
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		<item>
		<title>Steve Jobs: Connecting the Dots</title>
		<link>http://branddots.wordpress.com/2011/10/05/steve-jobs-connecting-the-dots/</link>
		<comments>http://branddots.wordpress.com/2011/10/05/steve-jobs-connecting-the-dots/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 03:53:47 +0000</pubDate>
		<dc:creator>Heather Torres</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Connect]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[died]]></category>
		<category><![CDATA[Dots]]></category>
		<category><![CDATA[quote]]></category>
		<category><![CDATA[speech]]></category>
		<category><![CDATA[Stanford]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://branddots.wordpress.com/?p=911</guid>
		<description><![CDATA[When I started working for Full Sail, I taught a class called Business Storytelling and Brand Development.  One of our discussions encouraged the students to watch Steve Jobs&#8217; Stanford commencement speech so they could see an excellent example of a turning-point story.  After seeing that video for the first time, I knew Jobs was an [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branddots.wordpress.com&amp;blog=7395907&amp;post=911&amp;subd=branddots&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">heattorres</media:title>
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		<item>
		<title>Aloha!  Why Less is More in Hawaii</title>
		<link>http://branddots.wordpress.com/2011/05/20/aloha-why-less-is-more-in-hawaii/</link>
		<comments>http://branddots.wordpress.com/2011/05/20/aloha-why-less-is-more-in-hawaii/#comments</comments>
		<pubDate>Fri, 20 May 2011 15:56:34 +0000</pubDate>
		<dc:creator>Heather Torres</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[fewer]]></category>
		<category><![CDATA[Hawaii]]></category>
		<category><![CDATA[less]]></category>
		<category><![CDATA[natural beauty]]></category>
		<category><![CDATA[Orlando]]></category>
		<category><![CDATA[outdoor advertising]]></category>

		<guid isPermaLink="false">http://branddots.wordpress.com/?p=885</guid>
		<description><![CDATA[Aloha!  I just got back from a trip to Hawaii.   My husband and I left the kids with our parents and we put our daily routine on hold to enjoy a much needed, relaxing, amazingly fun, and refreshing vacation!  Despite the interruption in our daily routine, my strange obsession with marketing didn&#8217;t subside. On our [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branddots.wordpress.com&amp;blog=7395907&amp;post=885&amp;subd=branddots&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://branddots.wordpress.com/2011/05/20/aloha-why-less-is-more-in-hawaii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">heattorres</media:title>
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		<media:content url="http://branddots.files.wordpress.com/2011/05/alaska-airlines-hawaii-closer-than-ever.jpg?w=300" medium="image">
			<media:title type="html">Alaska Airlines Hawaii closer than ever</media:title>
		</media:content>

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			<media:title type="html">Welcome to Honolulu Airport</media:title>
		</media:content>

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			<media:title type="html">Waikiki and the lack of signage</media:title>
		</media:content>

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			<media:title type="html">Darby and Alex</media:title>
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		<item>
		<title>Social Media Reigns as the Greatest Influence on Consumers</title>
		<link>http://branddots.wordpress.com/2011/04/14/social-media-reigns-as-the-greatest-influence-on-consumers/</link>
		<comments>http://branddots.wordpress.com/2011/04/14/social-media-reigns-as-the-greatest-influence-on-consumers/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 16:47:06 +0000</pubDate>
		<dc:creator>Heather Torres</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[2011 Social Media Matters]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://branddots.wordpress.com/?p=847</guid>
		<description><![CDATA[According to BlogHer’s 2011 Social Media Matters Study, social media is the number one influence on buying decisions.  The study reports, 87 percent of the female American adult population are active social media users.  88 percent search the Internet before making a purchase, while 75 percent consult blogs.  People tend to trust the advice they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branddots.wordpress.com&amp;blog=7395907&amp;post=847&amp;subd=branddots&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://branddots.wordpress.com/2011/04/14/social-media-reigns-as-the-greatest-influence-on-consumers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">heattorres</media:title>
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			<media:title type="html">Picture 1</media:title>
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	</item>
		<item>
		<title>The Blogging Celebrity</title>
		<link>http://branddots.wordpress.com/2011/01/03/the-blogging-celebrity/</link>
		<comments>http://branddots.wordpress.com/2011/01/03/the-blogging-celebrity/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 23:30:18 +0000</pubDate>
		<dc:creator>Heather Torres</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[50 Cent]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Brett Dennen]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Dave Navarro]]></category>
		<category><![CDATA[Jason Mraz]]></category>
		<category><![CDATA[John Mayer]]></category>
		<category><![CDATA[Kanye West]]></category>
		<category><![CDATA[Kim Kardashian]]></category>
		<category><![CDATA[Maroon 5]]></category>
		<category><![CDATA[Michael Franti]]></category>
		<category><![CDATA[Moby]]></category>
		<category><![CDATA[musician]]></category>
		<category><![CDATA[personalities]]></category>
		<category><![CDATA[Radiohead]]></category>
		<category><![CDATA[Roger Ebert]]></category>
		<category><![CDATA[socialite]]></category>
		<category><![CDATA[star]]></category>
		<category><![CDATA[Taylor Swift]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://branddots.com/?p=631</guid>
		<description><![CDATA[Celebrity blog examples and reasons why musicians, television personalities, and socialites are using the Internet to promote their personal brands.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branddots.wordpress.com&amp;blog=7395907&amp;post=631&amp;subd=branddots&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">heattorres</media:title>
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		<item>
		<title>Personal Branding Through Social Media</title>
		<link>http://branddots.wordpress.com/2010/09/16/personal-branding-through-social-media/</link>
		<comments>http://branddots.wordpress.com/2010/09/16/personal-branding-through-social-media/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 19:28:25 +0000</pubDate>
		<dc:creator>Heather Torres</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[linked in]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tricks]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://branddots.com/?p=621</guid>
		<description><![CDATA[It’s important that as you develop your own personal brand, you develop a brand perception that is equal to your own self-impression.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branddots.wordpress.com&amp;blog=7395907&amp;post=621&amp;subd=branddots&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">heattorres</media:title>
		</media:content>

		<media:content url="http://branddots.files.wordpress.com/2010/09/perception-is-reality11.png?w=300" medium="image">
			<media:title type="html">Perception is Reality</media:title>
		</media:content>
	</item>
		<item>
		<title>The Old Spice Guy Goes Viral &#8211; Again!</title>
		<link>http://branddots.wordpress.com/2010/07/14/the-old-spice-guy-goes-viral-again/</link>
		<comments>http://branddots.wordpress.com/2010/07/14/the-old-spice-guy-goes-viral-again/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 13:59:07 +0000</pubDate>
		<dc:creator>Heather Torres</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[guy]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[Perez Hilton]]></category>
		<category><![CDATA[rebranding]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://branddots.com/?p=606</guid>
		<description><![CDATA[After connecting with a younger audience, Old Spice takes their viral campaign to the next level by reaching out to influential bloggers and admirers.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branddots.wordpress.com&amp;blog=7395907&amp;post=606&amp;subd=branddots&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://branddots.wordpress.com/2010/07/14/the-old-spice-guy-goes-viral-again/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">heattorres</media:title>
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		<item>
		<title>Rebranding an American Icon – ‘Chevy’ Becomes a Four-Letter Word</title>
		<link>http://branddots.wordpress.com/2010/06/10/rebranding-and-american-icon-%e2%80%93-%e2%80%98chevy%e2%80%99-becomes-a-four-letter-word/</link>
		<comments>http://branddots.wordpress.com/2010/06/10/rebranding-and-american-icon-%e2%80%93-%e2%80%98chevy%e2%80%99-becomes-a-four-letter-word/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 13:26:26 +0000</pubDate>
		<dc:creator>Heather Torres</dc:creator>
				<category><![CDATA[All posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[Chevy]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[drop]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[name]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://branddots.com/?p=595</guid>
		<description><![CDATA[Over the past year, General Motors has gone through major restructuring, as any company should when they accept government bailout money.  They’ve dropped the Saturn and Hummer brands, redesigned their Cadillac logo and laid of thousands of employees.  But yesterday, news broke that really made me question the people in charge.  An internal memo was [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=branddots.wordpress.com&amp;blog=7395907&amp;post=595&amp;subd=branddots&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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